OUR
ESSENCE
True to its name, SIORAI exists outside the rush of seasons — timeless, considered, and untouched by trends. This spirit takes form in clothing that cuts through the noise in pursuit of something raw, honest, and deeply personal.
It’s for those who move with power , but never lose their sense of play.
Made for those who live in the in-between, it draws strength from contrast: strength and softness, masculine and feminine, structure and surrender.
OUR PHILOSOPHY
SIORAI believes in the power of being oneself. Each piece is an ode to self-expression — made for those who see dressing not as routine, but as ritual. Trends are not the compass; feeling is.
Every collection is grounded in identity, shaped by imagination, and made to reflect our many different layers. Curious, warm, and real, that’s at the heart of SIORAI.
OUR CRAFT
SIORAI stands apart in its devotion to detail, where every choice, from fabric texture and refined silhouettes to each considered embellishment, is purposeful. The embroideries — mostly handcrafted — draw from traditional Indian techniques, reimagined through a modern lens.
The experience goes beyond what meets the eye; it’s felt in the richness of the fabric , the precision of the finish, and the confidence it brings to the wearer.
OUR VALUES
PURPOSE
Every detail matters. From fabric to finish, each choice is made with intention, never excess. If it doesn’t feel right, it doesn’t make it in.
PLAY
At SIORAI, play is serious business — it’s how we explore, express, and evolve. Whether subtle or bold, every piece invites you to make it your own.
POWER
Our pieces are built to move with you through shifts, seasons, and reinventions. Designed to last, made to empower. Confidence is our signature.
